After working in copywriting and freelancing for many years, I’ve noticed a disturbing trend. People in our industry tend to mystify the sales process. Sure, there are hundreds of little things you can do to improve the conversion rate of a certain piece of copy, but ultimately, only a few factors decide whether or not someone will buy your product. Most of it comes down to the subtle art of influencing people.
No, I’m not referring to some weird mind control trick where expert level hypnosis is used. Influencing people is quite easy, and this article will dive deep into one particular method that is widely referred to as the nudge.
As an example, I’m notoriously bad at replying to emails and other text messages. However, contrary to my terrible habit, I replied very quickly just the other day to a message from a friend of mine. He specifically wanted to organize an event for several people to attend and was wondering which day would be most convenient for me. So, about a week ago, he sent me the following message:
Hey Anta, can you tell me on which date you’re free to attend the event?
Several days passed and I still hadn’t replied. Like I said, I’m terrible, but not necessarily intentionally. I had already seen the message and I had thought that I could probably respond at a later time. Procrastination seems to run deep in my veins haha. In fact, I had already formulated a response. After some time, my friend tried a different approach: