How To Handle Criticism From A Client

Receiving negative feedback from a customer can be such a difficult aspect of freelance writing, it can make someone want to quit. I know because I’ve been there.

You finish a large assignment, thousands upon thousands of words, and you’re excited to pass your work off to your client and see what he or she thinks about it. You did your best and felt like you covered the full scope of what was required. You’re ready to take on more work and in the back of your mind, you may even be smugly impressed with your writing skills.

Suddenly, out of nowhere, you get a dreaded negative response to your article. I had just finished some work for a blog owner when I got this email from him (this happened just a couple of months ago):

I’m not very happy with your article, to be honest. This sounds childish. I don’t feel like you put any love into it. It needs a more personal touch and as well as a more professional tone overall.

I was livid. Didn’t put any love into it? WTF?!, I seethed to myself. I had just spent the better part of three days writing a pillar post for his blog, doing endless research about an obscure company almost nobody had ever heard about and had cross-referenced every single point I made.

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