Have you ever wondered why some authors are able to capture their audience’s hearts seemingly instantly while others struggle to keep their readers’ eyes open page after page? The secret lies in the introduction; simultaneously the most and least interesting part of an article.
Unless you’re writing heavily technical work for scientific publication, EVERY writer needs to know how to write an introduction. It doesn’t matter whether you’re a copywriter, a book author, or a weekend freelance blogger, if you don’t know how to captivate your audience within a few sentences, you’re not just losing money – you’re losing the potential to connect with an otherwise interested party.
Writing an introduction isn’t easy. I know this because I stare at the dreaded white emptiness of a blank page almost every day. Fortunately, I’ve been able to perfect the art of “getting into it” and I rarely suffer from writer’s block (my personal weakness is always the conclusion). However, before I created a creative formula, I had moments where it would take me up to a week to conjure some arcane way to introduce an idea.
READING an introduction isn’t easy either! Just look at your own reading habits: do you ever relish the idea of reading an introduction over and over? Probably not. In fact, if it feels too dreary, I usually skip right past the intro and dive right into the first chapter. Sometimes I even speed read the first chapter – I want to get to the good part as fast as possible. It seems like after a lifetime of being inundated by tiresome intro after intro, most readers hate reading the very first portions of a literary work. There are some exceptions to this that I will go over to perfectly illustrate the value of a well-written beginning.
Become the exception to the rule. Learn how to write the introduction well; in fact, make it your strong point. When you entertain your readers, arouse their curiosity, and spark their imagination, you begin having a conversation with them that can open doors.